The Training Course Module
🚀 Unlock the Digital World, One Skill at a Time 🚀
See The Course Module
Week 1: Foundations of Web Design
Introduction to Website Development
Overview of website development and its significance.
Understanding the web development process: Planning, Designing, Developing, Testing, and Launching.
Introduction to different types of websites: Business, Portfolio, eCommerce, Blogs, etc.
Domain Names, Web Hosting, and Setting Up
Indepth understanding of domain names and their structure (TLDs, SLDs).
How to choose an effective domain name.
Understanding web hosting: Types of hosting (Shared, VPS, Dedicated, Cloud).
Registering a domain name and purchasing web hosting.
TakeHome Assignment: Research and suggest a domain name and hosting provider for your project. Create an outline for your website, identifying key pages and their content.
Setting Up Your Environment
Configuring your local environment (XAMPP) and live server setup (cPanel or FTP).
Installing WordPress on both local and live servers.
Content Management with WordPress
Navigating the WordPress dashboard and exploring key settings on a live server.
Understanding the content structure in WordPress: Posts vs. Pages.
Creating and organizing content: Adding posts, pages, images, and media.
Managing content with categories and tags.
Introduction to WordPress Plugins and what they are.
TakeHome Assignment: Install WordPress on your local server, create a post, page, and category, and install a basic plugin.
Customizing WordPress Themes
Overview of WordPress themes and their role in design.
Installing and activating themes from the WordPress repository.
Customizing themes using the WordPress Customizer.
Introduction to popular theme builders like Elementor.
Building a Website Structure
Designing the homepage and essential pages (About, Contact).
Creating custom layouts using page builders.
TakeHome Assignment: Select and customize a theme, design your homepage, and create an About page using Elementor or another page builder.
Setting Up Navigation Menus and Widgets
Setting up navigation menus for intuitive site navigation.
Adding and configuring widgets and sidebars for enhanced functionality.
Website Launch Preparation
Installing essential plugins for performance, security, and analytics.
Conducting a prelaunch checklist: Testing responsiveness, crossbrowser compatibility, and load times.
Finalizing the website and making it live: Configuring domain DNS settings and launching the site on the live server.
TakeHome Assignment: Finalize your website, test it for responsiveness, and prepare it for launch. Write a brief report on any issues encountered and how you resolved them.
Week 2: Blog Design & Advanced WordPress Techniques
Introduction to Blogging with WordPress
Overview of blogging and its importance in content marketing.
Setting up a blog layout: Choosing a blogspecific theme.
Customizing the Blog’s Appearance
Customizing the blog’s appearance: Colors, fonts, and layout.
Creating engaging blog posts: Crafting titles, writing compelling content, and adding media.
Organizing blog content with categories and tags.
TakeHome Assignment: Set up your blog layout, customize its appearance, and write your first blog post.
- Introduction to CSS for styling and design
- Customizing themes using CSS to match branding
- Implementing responsive design for mobile and tablet devices
- Incorporating advanced layout adjustments and design elements
- Adding custom fonts and icons to elevate visual appeal
Introduction to Blogging with WordPress
Overview of blogging and its importance in content marketing.
Setting up a blog layout: Choosing a blogspecific theme.
Customizing the Blog’s Appearance
Customizing the blog’s appearance: Colors, fonts, and layout.
Creating engaging blog posts: Crafting titles, writing compelling content, and adding media.
Organizing blog content with categories and tags.
TakeHome Assignment: Set up your blog layout, customize its appearance, and write your first blog post.
Installing and Configuring Plugins for Blogs
Installing and configuring essential plugins for blogs (SEO, social sharing, comment systems).
Creating an Editorial Calendar
Creating an editorial calendar for consistent content publishing.
Content Marketing Strategies
Introduction to content marketing strategies for bloggers.
Connecting the blog with social media platforms for increased visibility.
TakeHome Assignment: Install an SEO plugin and optimize your blog post. Create an editorial calendar for your blog for the next month.
Customizing Themes with Page Builders
Advanced customization techniques using Elementor or Divi.
Designing complex layouts: Grids, columns, and fullwidth sections.
Optimizing Website Performance
Installing and configuring caching plugins for speed optimization.
Optimizing images for faster load times.
Setting up basic SEO practices for better search engine visibility.
TakeHome Assignment: Optimize your website’s performance by configuring caching plugins and optimizing images. Customize a complex page layout.
Finalizing the Blog Setup
Finalizing blog settings: Permalinks, comments, and user roles.
Conducting a prelaunch checklist for the blog: Testing responsiveness and usability.
Launching the Blog
Making the blog live on your server.
Promoting the blog through social media and email marketing.
TakeHome Assignment: Finalize and launch your blog. Write a brief plan for promoting your blog after launch.
Week 3: eCommerce & Sales Pages
Introduction to WooCommerce
Overview of eCommerce and its importance.
Installing and setting up WooCommerce on a live server.
Exploring WooCommercecompatible themes for professional eCommerce design.
Configuring basic WooCommerce settings: Currency, payment methods, and shipping options.
Customizing Your eCommerce Store
Customizing your store’s appearance using the WordPress Customizer and WooCommerce options.
TakeHome Assignment: Set up WooCommerce on your WordPress site, customize the store layout, and add a test product.
Setting Up Essential eCommerce Pages
Setting up essential eCommerce pages: Shop, Cart, Checkout, and My Account.
Creating a professional product page layout: Adding product images, descriptions, pricing, and variations.
Configuring tax settings and understanding VAT in different regions.
Managing an eCommerce Store
Advanced product options: Grouped products, digital downloads, and subscription models.
Setting up and managing inventory: Stock levels, backorders, and notifications.
Managing customer orders: Viewing, processing, and fulfilling orders.
TakeHome Assignment: Add multiple products to your store with different variations. Set up the Shop, Cart, and Checkout pages, and test the purchase process.
Exploring WooCommerce Extensions
Exploring WooCommerce extensions for enhancing store functionality (e.g., marketing, analytics, and payment gateways).
Setting Up Payment Gateways and Shipping Options
Setting up and configuring multiple payment gateways (e.g., PayPal, Stripe, Bank Transfer).
Understanding and configuring shipping options: Flat rate, free shipping, local pickup, and international shipping.
Implementing Security Best Practices
Implementing security best practices for eCommerce stores: SSL certificates, secure payments, and customer data protection.
Final Review and Testing
Conducting a thorough review and test of the eCommerce store before launch.
TakeHome Assignment: Set up a payment gateway and configure shipping options for your store. Perform a test transaction and ensure all security measures are in place.
Introduction to Landing Pages
Overview of landing pages and their role in marketing and conversions.
Key elements of a highconverting landing page: Headlines, CTAs, forms, and trust signals.
Exploring different types of landing pages: Lead generation, clickthrough, and sales pages.
Designing Sales Pages with WordPress
Installing and setting up popular page builders (e.g., Elementor, Divi) for creating landing pages.
Creating a compelling sales page layout: Structuring content for maximum impact.
Designing for mobile responsiveness and crossbrowser compatibility.
Integrating multimedia elements: Videos, images, and testimonials.
Optimizing Landing Pages for Conversion
Techniques for writing persuasive copy: Crafting headlines, benefitsfocused content, and strong CTAs.
Implementing A/B testing strategies to identify the bestperforming versions of your landing pages.
Integrating forms and lead capture mechanisms (e.g., email signups, contact forms).
Setting up analytics and tracking tools to measure landing page performance.
Finalizing and Launching Sales Pages
Conducting a final review: Testing all forms, links, and CTAs.
Ensuring fast load times: Optimizing images, using caching plugins, and leveraging CDNs.
Implementing SEO strategies for landing pages: Keyword optimization, meta descriptions, and internal linking.
Making the landing page live and promoting it through various channels (e.g., social media, email marketing).
TakeHome Assignment: Optimize your landing page for conversions by refining the copy, conducting an A/B test, and setting up Google Analytics to track performance.
Week 4: Advanced Digital Skills & Freelancing
Introduction to Email Marketing
Understanding the importance of email marketing in digital marketing strategies.
Overview of popular email marketing platforms (Mailchimp, ConvertKit, etc.).
Setting up an email marketing account and integrating it with a website.
Creating Effective Email Campaigns
Crafting compelling subject lines and email content.
Segmentation and targeting: How to segment your email list for maximum engagement.
Setting up automated email sequences and workflows.
Email Marketing Analytics
Understanding key metrics: Open rates, clickthrough rates, conversion rates.
Analyzing email campaign performance and making datadriven adjustments.
TakeHome Assignment: Create and set up an email campaign, write the content for one automated email sequence, and analyze the performance of a test email.
Introduction to Graphics Design
Overview of graphic design principles: Color theory, typography, and layout.
Introduction to popular graphic design tools: Canva, Adobe Spark.
Creating social media graphics, posters, and banners.
Introduction to Video Editing
Overview of video editing basics: Cutting, trimming, and transitions.
Introduction to video editing software (e.g., InShot, Adobe Premiere Rush).
Creating engaging video content: Adding text, music, and effects.
TakeHome Assignment: Design a social media graphic using Canva, and edit a short video with basic transitions and effects using a video editing tool.
Google Business Submission
Introduction to Google My Business
Overview of Google My Business (GMB) and its significance for local businesses.
Understanding the role of GMB in enhancing local SEO (Search Engine Optimization) and visibility on Google Maps.
How GMB improves your business’ chances of being discovered by potential customers in your area.
Setting Up a Google My Business Account
Stepbystep guide on creating a Google My Business account.
Verifying your business and claiming your listing.
Inputting essential business information: Business name, address, phone number, website, and hours of operation.
Adding categories and services offered to your GMB listing.
Optimizing Your Google My Business Profile
Enhancing your profile with images, videos, and posts to engage customers.
Adding FAQs, special offers, and updates to keep your listing current.
Implementing strategies to increase customer reviews and responding effectively to reviews.
Introduction to AI and Its Applications
Overview of AI
Introduction to Artificial Intelligence (AI): What it is and how it’s transforming industries.
Using AI Tools for Content Creation
Introduction to AIpowered content creation tools (e.g., GPTbased writing assistants).
How to use AI to generate written content, social media posts, and blog articles.
Tips for enhancing AIgenerated content with human creativity and editing.
AI in Video and Image Editing
TakeHome Assignment:
Set up and optimize a Google My Business profile for a fictional or real business.
Experiment with an AI tool for content creation or image/video editing and present a short summary of your experience.
Social Media & Content Marketing
Understanding social media algorithms and trends.
Creating a content calendar for consistent social media posting.
Strategies for growing your audience and engagement on platforms like Instagram, Facebook, and LinkedIn.
Introduction to content marketing: Creating valuedriven content that converts.
Freelancing Strategies for HighProfile Job Landing
Introduction to freelancing platforms: Upwork, Fiverr, Freelancer.
Crafting a compelling freelancer profile and portfolio.
Strategies for landing highprofile clients and projects.
Time management and productivity tips for freelancers.
TakeHome Assignment: Create a content calendar for the next month and set up a freelancer profile on a platform of your choice. Write a proposal for a potential client.
